I fell into this fragrance by accident. I was browsing Art and Olfaction site and found their award winners and Tale was on the list. I quickly placed an order for samples and it was a done deal for me as soon as I wore Fleurt. It was the first time I’d ever been taken on a scent journey of this magnitude. Sparkling citrus opening and guiding me through to a strawberry candy milky lollipop. She’s a stunner!

Great fragrance!

Tale of magic and wizards in perfumery. Fleurt is a journey into this fantasy world, where you stumble into a bright and citrus world with strawberries and flowers.if you thought your trip was over, think again. I won’t spoil the surprise, get it for yourself.

Unique and inviting. A scent that flashes and then calms.

Appreciate the opportunity to try 4 distinct and different scents, out of these I enjoyed Bad Lily and Water me the most

This has become one of my favorite smells. Like being in a small wooden green house thats overwatered. The limestone makes this experience so special. -mimicinspace

A gorgeous, floral scent. Easy to wear and perfect for any scenario. A new, favorite go-to scent.

Surprising lily of the valley! Wicked green nighttime fragrance.

Great! Deserve to win IAO 2025

Beautiful set with a variety of notes. Each fragrance tells its own story. I’m excited to experience each one. Great value for 4 10mls.

First off, really appreciate that Tale sends a little sampler along with the big bottle so that you can try the fragrance and decide whether you'll keep the full bottle. Second, this perfume was a "wow" for me. Floral but make it dark. Longevity was great for me and on the dry down it was strong without being overpowering. I will be wearing this all summer.

I loved all the fragrances in this house and Bad Lilly is my favorite! I know it won a big award this year and the perfumer wanted to create something that was a Lilly of The Valley scent for those of us who dislike the note… he succeeded! This scent has the right amount of indolic, sweetness, and is simply joyful! Highly recommended this scent!!!!

There is a sharp green note at the opening that reminds me of L'Ombre Dans L'eau. Then the LOTV comes in, offering some rounding to the green notes. I get wafts of it as I move my body, and I'm constantly thinking, "What smells so good?" The Arts and Olfaction award was well deserved!

Beautiful, well rounded fragrance. The dry town is so creamy and nostalgic. Love it!

I had been eyeing up Tale Parfum for a while ; their discovery set had been on my wishlist for for like a year. I finally decided to to get it and WOW! I’m so glad I picked it up! The notes in each of their current fragrances are all smells that I love but Lily is a note that I am constantly on the lookout for because it’s nostalgic and reminds me of my grandmother growing up. However, it wasn’t an easy decision- I wanted and still want all of them. (I ended up picking up Fleurt very closely after!)

Anyway, I am a lover of all purple flowers; Lily of The Valley, lilac, violet, jasmine etc. I was not expecting how realistic the Lily in Bad Lily was going to be, and it’s truly breathtakingly beautiful.

It’s described as “wild, verdant, floral, luminous. A night-blooming thief. Steal her secret.” Which I think is the perfect little description of this scent.

Upon first spray, it’s decadently sweet with that photorealistic depth of the Lil of The Valley. The green notes in the background give it this bright but rainy earthiness. It’s creamy and a little dirty, but not indolic on my skin at all. I just find it to be so gorgeous and sensual. It’s so well-rounded; the notes in this fragrance dance. It has a far but not overwhelming reach and lays beautifully on my skin for hours. It has such a lovely performance all around. And there’s just something comforting and nostalgic for me- I can’t live without it.

As it dries down, you get the earthier notes of patchouli and oak moss; still sweet and mystifying from the lily and plum. I can’t say a bad thing about this perfume, I’m absolutely head over heels in love with it.